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HEXO Corp (“HEXO”, or the “Company”) (TSX: HEXO; NYSE: HEXO) announced today that it has appointed Charles Bowman as General Manager of its US operations, effective immediately.
“Charlie's extensive experience in commercial growth and operations will be instrumental as we continue to expand our footprint in the US. We are excited to bring such established leadership to the team as we ramp up to support the growth initiatives of Truss CBD USA, our joint venture with Molson Coors, and for potential non-beverage CPG partners with whom we are in ongoing discussions,” said HEXO CEO and co-founder Sebastien St-Louis.
Bowman is based in the US and will be responsible for all implementation aspects of HEXO’s US operations including stand up and commissioning of production facilities, overseeing operations, supply chain and logistics, and building the team.
“Over the coming months, we expect to begin deploying capital to build out production and processing facilities in the State of Colorado for our Powered by HEXOTM technology, and consider the US to be strategically important to our future growth,” continued St-Louis.
Bowman brings a wealth of experience tailoring natural biotech ingredients for the health, wellness and nutritional beverage markets, a diverse global background and nearly three decades of experience to the HEXO USA team. He has held senior leadership roles at leading global ingredient suppliers including BGG and Solix Algredients (Natural Antioxidants), Solazyme, now TerraVia (Algae Oils & Proteins), CP Kelco, and Cargill (Hydrocolloids). Throughout his career, Bowman has strengthened customer partnerships, customized innovations through extraction expertise and accelerated growth in customer facing operations. An executive known for talent and leadership development, Bowman has mentored nutrition and beverage executives in US, China, Japan, Brazil and across Europe. He graduated from Virginia Tech with a Degree in Food Science & Technology and holds a Master of Business Administration from Averett University.
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Tuesday, February 9, 2021 7:53 AM EST
In 2020, HEXO Corp (TSX: HEXO) (NYSE: HEXO) captured the attention of the market and proved to be a turnaround strategy in the making. Due to the success of the business in 2020, the stock market rewarded the Canadian cannabis company, and this is a trend that we are closely following this year.
One of the primary reasons to explain HEXO’s turnaround in 2020 is related to the advancements that it made on the US side of the business. Another key reason for the turnaround is related to its joint venture agreement with Molson Coors Beverage Company (TAP) to capitalize on the cannabis beverage market. We are bullish on HEXO and Molson’s potential to capitalize on the global cannabis beverage market and are favorable on the recent additions that it made to the team.
Yesterday, HEXO reported a significant development as it relates to the opportunity in the US and appointed Charles Bowman as General Manager of its US operations. He will immediately join the team and adds nearly three decades of experience to the HEXO USA team. We consider his appointment to be a strategic addition and will monitor how he is able to advance the US side of HEXO’s business.
As General Manager, Bowman will be responsible for implementing all aspects of HEXO’s operations in the US. These responsibilities include but are not limited to the commissioning of production facilities, overseeing operations, managing the supply chain as well as logistics, and making strategic additions to the team.
With Bowman’s addition to the team, Truss Beverages (the name of the joint venture between Molson and HEXO) is better positioned to ramp up production capacity and support the growth initiatives of the US CBD beverage brand. In Canada, Truss Beverages sells THC beverages, and we expect this product to be sold in the US once the federal government legalizes THC.
We expect the addition of Bowman to support the advancement of HEXO’s focus on identifying potential non-beverage consumer packaged goods (CPG) partners. We are favorable on the potential impact that Bowman could have on the US side of HEXO’s business and believe that our readers need to be aware of this.
Throughout his career, Bowman has proven that he can strengthen customer partnerships, customize innovation through his extraction expertise and accelerate growth in customer-facing operations. An executive known for talent and leadership development, we expect Bowman to add a level of credibility to the business and find this to be an important aspect of the brand.
Bowman’s experience in commercial growth and operations are expected to be instrumental as HEXO continues to expand its US footprint. Over the coming months, HEXO plans to begin deploying capital to start to build state-of-the-art production and processing facilities in Colorado. We expect the Colorado asset to serve as a long-term growth driver for the entire business and consider the location to be of strategic significance.
HEXO is executing on a multi-national growth strategy and we are favorable on how the story has been advancing. The recent trend for HEXO has been to the upside and we will monitor the trend from here.
And yet it takes only the smallest pleasure or pain to teach us time’s malleability.
February 14, 2021
Mark my words, HEXO will be $400 a share by January 1, 2024. Set your reminder so you can thank me, or regret not investing now. Investing in HEXO now is like investing in Coke-Cola at $0.25 a share. Wouldn’t you like to turn back the clock and invest in a global, industry leading brand? Here is your chance to invest in one now!
“Why doesn’t anyone want to be a millionaire?” said by Sebastian St. Louis, CEO of Hexo Corp. Sebastian is a rare find in Canada. He is 1 of under 100 men in Canada to start a 1 Billion dollar company from the ground up. He only started with 35k. He started this company, sacrificed his life for this company, and will continue to exponentially grow this company in the near future. Sometimes in investing, you invest in the people, and this guy who you should put your money on.
This brings us to the question why HEXO? HEXO will be the industry leader in a 300 Billion dollar market by 2024. Not only are their products great, but there strategic entry into foreign markets is genius. Let’s start with their plan to enter the US market, a projected $100B market space. They have already hit the ground running into US markets, releasing their VeryWell Beverages in Colorado, CBD beverage that contains 0 sugar and 0 calories. Their joint venture with Molson Coors is what is going to propel them to the front of the pack. 1 in 4 Americans have interest in CBD infused beverages. This early entry into US markets is going to establish their brand earlier than the competitors, two years earlier at least. And guess who will be the face behind their drinks… The Rock! While HEXO becomes a well known brand in the States, federal legalization of cannabis will be completed by 2023. By that time, HEXO products will already be in every gas station in America. When legalization comes, HEXO products will be what consumers choose first, and they won’t be disappointed. There high tech methods of packaging will keep bud fresher longer, which competitors won’t be able to provide in the US at first. Their THC pens will also begin to flood the same gas stations their drinks are in. The US cannabis market will be Hexo’s and thats not all.
Did we mention they are already beginning a Europe take over as well. They are building their first facility in Greece as we speak. This facility is going to spread their products throughout Europe. Once again, they are getting a head start on competitors. Europe is a huge market, that could even be bigger than the expected $100B US market. The knowledge they obtain of Molson Coors may not be a great help in European markets, but did you know they have connections with Coke-Cola? Yes, this company has the help of one of the biggest global brands to ever exist. This gives them advantage in mass globalization, and competitors just won’t be able to catch up. In business, a lot of success comes down to who you know, and HEXO knows the right people.
HEXO is the best pot stock/ stock on the market to invest in now. I’m telling you, everyone will of heard of the HEXO brand eventually, whether that be in cannabis shops, or future Super Bowl ads. This brand is going to be huge. This now small company has the help of US and global giants, Molson and Coke. They are also going to announce another HUGE partnership too, that is getting finalized in the next couple days or weeks. Don’t miss out on this once in a lifetime investment.
Path to $400
$400 isn’t a long shot as you may think it is. It actually just may just be half of what this stock will be. At the time of this writing, HEXO is valued at $800 million. They are entering a $300 billion dollar industry. If they can get 46.2 B of that industry, they are at $400 a share. That could be within two years looking at it that way. Then $800 another two years after that. Its already undervalued at its current price, with 350% upside to where it should be, $28. It should see that in the next couple months, probably in late March to early April. The path is relatively easy to reach what people would think is mind blowing. I’m telling you now, this is a once in a life time investment.
And yet it takes only the smallest pleasure or pain to teach us time’s malleability.